from Luisa Jean Cooper
Publisher Toran Press, 2019
Udo Proksch was a man of many faces: a pig herder, an artist, a bon vivant, a gifted networker, a man-catcher, a convicted murderer and, in the grey Vienna of the 1960s and 1970s, the dazzling centre of society. 30 years after his arrest, the book Udotopia now presents the first comprehensive examination of his creative work.
The focus of the luxurious volume - hardcover 26.5 x 36 cm, 456 pages, title embossing, coloured cut, stored in a no less noble box - is the restless designer Proksch, who made the Viennaline and Carrera brands internationally great with his extravagant eyewear designs before creating his own collection under the pseudonym Serge Kirchhofer and who was far ahead of his time not only in his creative vision, but also in his understanding of marketing and advertising.